Automated Survey Calling at scale (the compliant way)

What is survey calling?

Survey calling is using an automated outbound call to collect structured feedback — CSAT after a support ticket, NPS after a purchase, or a quick market poll. Because a ringing phone gets attention, voice surveys in India often beat SMS and email response rates several times over.

IVR survey vs voice-bot survey

There are two ways to run it:

• IVR survey — the caller hears a question and answers with keypresses ("Press 1 for satisfied"). Simple, robust, language-light, and great for a single rating.
• Voice-bot survey — an AI bot asks the question and understands spoken answers, including open-ended ones. Better for richer feedback and follow-up questions, and friendlier for callers who would rather talk than tap.

Most teams start with an IVR survey for the core score, then add a voice bot for the "why".

Designing a survey that gets finished

• Keep it under four questions — completion drops fast after that.
• Ask the rating first; ask "why" second, so you capture the score even if they hang up.
• Trigger the call within 24 hours of the interaction, while it is fresh.
• Pipe results straight into your CRM and dashboards, not a spreadsheet.

The compliance part

Automated survey calls are commercial communications under TRAI's rules. Scrub against NDNC / DND before dialing, register your survey templates on the DLT platform, place calls within permitted hours, and store consent. Done right, survey calling is both high-signal and fully compliant.

dialque runs IVR and voice-bot surveys on the same stack that powers your dialing, with NDNC and DLT checks built in — so you can launch a survey campaign without standing up new infrastructure.